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Spotify at The Podcast Show
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2:30 - 3:00PM

Wednesday, January 4

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What's Next

The Podcast Show

Spotify is the place where millions of fans around the world come to discover what’s next in culture, music and podcasts.


Join us at The Podcast Show as we discuss the latest updates in podcasting from Spotify. 

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Join us for this exclusive breakfast session to hear about the latest updates from the audio landscape, what’s new at Spotify - including recent platform innovations, and the opportunity ahead for Financial Services brands on Spotify. Check out the full agenda and speaker line up below. And don't worry - we'll kick off with breakfast to keep your body nourished, as well as your mind.

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By registering, you agree to Spotify contacting you by email about this event, future events and marketing communications. The Spotify privacy policy applies. We reserve the right to deny admission for any reason. We may record the event and use it for promotional or marketing purposes. This can include the name you register, or any content you send to us during the event. When you click on this link, you let us know that you are ok with all of this. The event will be held in [ADD WEBINAR TOOL NAME HERE, E.G. ZOOM] for which separate terms and conditions apply. If you have questions about that, please check their website.

Mon, January 8, 2018

2:30 PM - 3:00 PM

C-Space Storytellers:
Spotify (Power of Audio)

45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.

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Tues, January 9, 2018

2:30 PM - 3:00 PM

C-Space Storytellers:
Spotify (Power of Audio)

45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.

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Wed, January 10, 2018

2:30 PM - 3:00 PM

C-Space Storytellers:
Spotify (Power of Audio)

45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.

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Thurs, January 11, 2018

2:30 PM - 3:00 PM

C-Space Storytellers:
Spotify (Power of Audio)

45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.

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Discover the human truths that power great advertising. In this session, you will join CPG marketers from across the country and explore the power of digital audio, streaming intelligence and creativity. You can expect a category deep dive, leading voices from the industry, fresh ideas to achieve your brand goals, and great music. 

See, feel and hear what audio can do. #SpotifyCES

 

SPEAKER HIGHLIGHT

SUNDAY, MARCH 12TH

4:00pm - 5:00pm

Sonic Science:

Understanding the Impact of Sound

Location TBA

The mind is a beautiful thing. It has the ability to remember song lyrics from as young as preschool, transport you back to prom night with just a few musical chords, and whisk you back to your favorite vacation spot with the sound of a crashing wave. With so many memories created through sound, how does this emotionally impact how we live our lives, what we purchase and even what we can recall.

 

Live from SXSW Spotify Advertising will reveal the findings of the Spotify Advertising's Sonic Science 2.0 research, exploring the physiological impact of sound, and discuss how marketers can tap into the unique value of music and podcast audio to effectively reach their consumers.

Featuring: 

 

Josh McDermott, PhD, at MIT
Dustee Jenkins, Global Head of Public Affairs at Spotify
Monica Padman, Co-Host of Armchair Expert

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TUESDAY, MARCH 14TH

WEDNESDAY, 24TH MAY 2023

Time tba

1:15pm - 1:45pm

 

SPEAKER HIGHLIGHT

The Audio Renaissance

& The Black Audience Meet Up

The future of podcasting with Spotify: bringing the precision of digital media to audio

Origin Stage

Music is a powerful influencer and one that businesses and creatives can use to communicate clear messaging. Finding the right piece of music is imperative and can help to elevate a brand. This session will highlight the various views of our industry expert panelists and touch on how each of them approach finding the perfect piece of music for their projects. The panelists will discuss how their processes & strategies differ from the concepting stage through to execution.

Hear all about the next big innovations from Spotify with Emma Vaughn, Global Head of Advertising Business Development & Partnerships. Emma takes to the stage to share her unique views of our industry and Spotify’s vision for podcasting, joined by Jack Davenport, founder of Goalhanger podcasts, and Rhys Davies, Head of Media at BT. You'll hear their perspectives on the challenges and opportunities facing podcast publishers and advertisers, and how we can all shape the future of our industry.

Featuring: 


Ricki Askin, TikTok
Lindsey Ferrier, Spotify
Cindy Chao, Audio Network US Inc.
Mike Ladman, Droga5

Featuring: 

 

Emma Vaughn, Global Head of Advertiser Business Development & Partnerships, Spotify
Jack Davenport, Founder, Goalhanger podcasts
Rhys Davies, Head of Media, BT

MONDAY, MARCH 13th

2:30pm- 4:00pm

Reaching New Audiences, Creating New Sounds, and Targeting New Ears

JW Marriott, Room 301-302

With nearly 68% of the U.S. population streaming audio, it's undeniable that the audio revolution is here and showing no signs of slowing down. From a rise in podcast creation, massive increases in consumer listening, and the development of game-changing ad-tech, consumers' ears are proving as important, and lucrative, as their eyes. Now is the time to activate your audio strategy but where do you begin? 

 

Join Spotify for a unique session that will take you inside the Spotify Ad Studio to learn how to create effective ads that reach the right audiences to drive awareness, sales, and foot traffic. You will participate in a hands-on workshop where you’ll learn how to create effective ads, set budgets, identify your target audience, and develop high-impact creative audio and video ads that resonate.

Hoe__mies


HOE__MIES ON SPOTIFY

Featuring:


Rochelle Sanchirico, Global Director of SMB Marketing at Spotify
Emily Huo, Global Head of SMB Advertising at Spotify

KID SIMIUS ON SPOTIFY

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Mo Traynor

Head of Business Operations, Spotify Studios

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TUESDAY, MARCH 14TH

WEDNESDAY, MARCH 8TH

Time tba

10:00am - 10:45am

 

SPEAKER HIGHLIGHT

The Audio Renaissance

& The Black Audience Meet Up

Beyond the host read: how to leverage the latest podcast ad innovations

Podcaster Profit Stage, Pavilion 1

Music is a powerful influencer and one that businesses and creatives can use to communicate clear messaging. Finding the right piece of music is imperative and can help to elevate a brand. This session will highlight the various views of our industry expert panelists and touch on how each of them approach finding the perfect piece of music for their projects. The panelists will discuss how their processes & strategies differ from the concepting stage through to execution.

Podcasts are the oldest new medium around. It was just a few years ago that brands thought they needed their own podcast in order to enter the space; now, advertisers can reach their audience across thousands of pods with one campaign. Interactive ad formats, listener engagement tools, and major advancements in measurement are just a few of the exciting developments available to advertisers and creators alike. So - how to take advantage and create the right mix for (measured) success? Join this session and learn how you can revolutionize your podcast ads strategy.

Featuring: 


Ricki Askin, TikTok
Lindsey Ferrier, Spotify
Cindy Chao, Audio Network US Inc.
Mike Ladman, Droga5

Featuring: 

 

Rae Palermo, Megaphone Publisher Solutions
Kelsey Woo, Spotify
Laura Rosmann, Bumble

Mo Traynor

Head of Business Operations, Spotify Studios

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SEE SPOTIFY ON STAGE

WEDNESDAY, 24TH MAY 2023

3:00pm - 3:45pm

9:00 Uhr - 10:00AM

Are creators the future of podcasting?

Rise Up Stage

With YouTubers and TikTokers knocking long-standing podcasters off the top of the charts, it’s becoming clear that creators who have entered the podcasting arena have serious skin in the game. Hear from Spotify’s Jonny Mounsor on why they believe creators are building the future of podcasting. Also on the panel is creator and business owner, Grace Beverley, who shares her podcasting journey, plus WillNE on recently knocking Joe Rogan off the Spotify chart top spot, and Business Insider Creator Economy reporter Marta Biino on why she’s so excited about the space. The session will be chaired by UNBOXED podcast host, and manager of The Sidemen, Jordan Schwarzenberger.

Featuring:  

 

Jordan Schwarzenberger, Co-Founder of Arcade Media & Host of UNBOXED
Grace Beverley, Host - Working Hard, Hardly Working
Jonny Mounsor, Creator Partnerships Manager (UK & IRE) - Spotify
Marta Biino, Creator Economy Reporter - Business Insider
Will Lenney aka WillNE, YouTuber & Host - This Week On The Internet

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SEE SPOTIFY ON STAGE

THURSDAY, 25TH MAY

1:00pm - 1:45pm

9:00 Uhr - 10:00AM

Podcast monetisation: taking your commercial strategy to the next level

Ask the Experts Stage

Whether you’re new to podcast monetisation or already starting to experiment with running ads, this interactive session offers a deep dive into how creators and podcast publishers can diversify their monetisation efforts and take their commercial strategy to the next level with Spotify’s suite of tools. 

Featuring:  

 

Christina Hengefeld, Associate Manager, Publisher Solutions, Germany & Austria, Spotify
Audrey Wessel, Associate Manager, Publisher Solutions, UK, Spotify

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THURSDAY, 25TH MAY 2023

3:15pm - 4:00pm

9:00 Uhr - 10:00AM


SEE SPOTIFY ON STAGE

BBC & Spotify: what content, which platform and whose audience?

 The Studio Stage

Public Service Broadcasters create some of the most acclaimed and valuable audio content in the world – and increasingly, are launching their own platforms. How can they work successfully with established streaming platforms on data sharing, discovery and audience development to ensure their content reaches its intended listeners wherever they may be? Matt Deegan hosts an open conversation between industry experts from both the BBC and Spotify to explore how public service media continues to work with streamers to grow their reach as their own platform ambitions evolve, and what questions still need asking.

Featuring:


Matt Deegan, Creative Director - Radio & Podcasting - Folder Media
Jonny Kanagasooriam, Head of Content - BBC Sounds

Rowan Collinson, Global Functional Lead - Podcast Editorial - Spotify

Mary Hough, Head of Performance & Delivery - BBC Sounds


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11 SEPTEMBER

5:20 pm

 

SPEAKER HIGHLIGHT

Lit is Over! How to Reach Gen Z

Debate Stage / EN

Gen Z is on its rise. Understanding the new consumer powerhouse, marketers need to have insights into their characteristics and buying behaviour. And what are differences and similarities in marketing to Gen Y? This panel will shed more light in balancing your marketing strategy for targeting the younger generation and how to reach them with the right message at the right time.

Ziad Ahmet

CEO, Juv Consulting


Clover Hogan

Founder, Force of Nature


Mathilde Burnecki

Strategic Partner Manager, Instagram


Jörn Mecher

Co-Founder, Intermate


Benjamin Ruth

Chief Strategy Officer Digital EMEA & Managing Director, VICE


Marco Bertozzi

VP EMEA and Global Multi-Market Sales, Spotify

Mo Traynor

Head of Business Operations, Spotify Studios

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12 SEPTEMBER

12:25 pm

9:00 Uhr - 10:00AM


SEE SPOTIFY ON STAGE

Raise your Brand’s Voice

Debate Stage / EN

Voice means a fundamental shift in how people surface information and interact with your business and products. Within this session we will discuss how we use voice on a transactional level will differ from company to company, information finds new ways to be presented to consumers, how the user behaviours changes and why the industry needs to move with it or risk being left behind.

Frank Bacher

MD Digital Media, RMS


Wendi Sturgis

CEO Europe, Yext 


Julian Simons

Managing Partner, Mediascale


Adam Skalak

Global Head of Search, Nestlè


Sven Bieber

Head of Ad Sales Germany, Spotify


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11 SEPTEMBER

5:20 pm

 

SPEAKER HIGHLIGHT

Lit is Over! How to Reach GenZ

Congress Stage / EN

After more than ten years were dominated by visual media, sound is taking over. 56% of Gen Zs and millennials worldwide say that audio is an escape from too much visual stimulation*. That’s why people are listening more than ever before–especially podcasts. 


With the power of sound, podcast creators have the opportunity to build personal connections with their audience. One of these creators is Charlotte Roche. Her Spotify Original Podcast “Paardiologie” is one of the most intimate audio experiences you’ve ever heard. Together with her husband, she strips down every aspect of their life as a couple, from marriage to open relationships, from sex to parenting, from gender roles to money––always guided by the big question of how love can survive in a long relationship. 


Together with Mo Traynor from Spotify, Charlotte will share her views on the power of audio, the intimacy of podcasts, the changes in today’s media landscape, the future of female empowerment and the importance of breaking social taboos.


Want to get all the news about Spotify for Brands? Sign up for our Newsletter.

Mo Traynor

Head of Business Operations, Spotify Studios

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12. SEPTEMBER

10:15


Esthetic Ways of AI

Experience Stage

Everyone knows that AI is better able to cope with analytical tasks than any human ever could. 
That is why it's used in media planning and playout in various ways. But how does AI work when it comes to creative challenges? Can technology reach esthetic requirements? Starting with two short and inspiring introduction talks about AI in music and art, the following panel discussion will show the various ways of working with artificial intelligence in different industries.


Sean Kegelman

Global Head of Data & Audience Solutions, Spotify


Klaus Schwab - Managing Director, Plan.Net Gruppe

Jason Romeyko - Worldwide Executive Creative Director Serviceplan

Steven Althaus - Head Global Marketing & Brand Communications Credit Suisse

Susan Wegner - VP Data Governance, Architecture and Analytics, Deutsche Telekom

Florian Dohmann - Founder/AI expert, Birds on Mars

ZUM KALENDER HINZUFÜGEN // ADD TO CALENDAR
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12. SEPTEMBER

16:10


Voice First: How Voice Affects your Future Brand

Experience Stage

We’re rapidly moving into a voice-first world where smart devices are becoming a staple in every household. This new form of search forces marketers to drop their old web strategy and think about how consumers really talk. But how does a brand push beyond pure utility to build brand affinity via voice? Who should be involved in that creative process? In this session, you’ll understand that it’s all contingent upon the humans behind the AI technology and the culture of the consumer.


Marco Bertozzi,

VP of Sales, Europe, Spotify


Tua Slöör, Lead of Business Development Google Assistant in EMEA, Google

Winston Binch, Chief Digital Officer, Deutsch North America

Pete Blackshaw, Global Head of Digital Innovation & Service Models, Nestle

ZUM KALENDER HINZUFÜGEN // ADD TO CALENDAR
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12. SEPTEMBER

11:00

 

Discover Spotify:
Wie Marken mit Streaming-Daten kreativ werden

Seminar 8

Spotify ist eine Plattform für Entdecker. Unsere Nutzer streamen 10 Milliarden mal im Monat einen Künstler, den sie noch nie zuvor gehört haben. Sie entdecken lieber neue Musik und Podcasts als neue Länder und sagen, dass es ihre Stimmung verbessert und sie glücklich macht. Je mehr Inhalte Menschen auf Spotify entdecken, desto höher ist das Engagement auf unserer Plattform und desto mehr lernen wir über sie. Von demografischen Daten über Nutzungssituationen bis hin zu Stimmungen und Vorlieben – Marken nutzen die Daten aus unserer Streaming Intelligence, um ihre Zielgruppe im richtigen Moment zu erreichen. In dieser Session erfährst du alles über people-based Marketing auf Spotify und lernst einige unserer kreativsten Kampagnen für Marken kennen.

Sven Bieber

Head of Ad Sales Germany, Spotify


ZUM KALENDER HINZUFÜGEN // ADD TO CALENDAR
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12. SEPTEMBER

17:40


Breaking the Traditional Agency Silos: Changing the Work in the Digital Economy

Debate Stage

As clients become increasingly digitally-savvy, the need has arisen for a unified approach across owned, earned, paid and shared media in the digital space. By breaking the norms of the traditional marketing structures, where agencies are relegated to working on very specific tasks with blinders on, there is a new movement to deliver the full spectrum of digital marketing needs and capabilities, united by a connected strategy. This is the logical next step for the industry and agencies need to shake the foundations to deliver leading digital consumer experiences for their clients and network partners.


Angela Solk (moderator)

Head of Agency Partnerships, Spotify

 

Jocelyn Lee - Head of Media Strategy and Ad Technology Deloitte Digital/Heat

Ben Wood - Director of Agencies, EMEA, Facebook

Tim Ringel - Global CEO, Reprise Digital

ZUM KALENDER HINZUFÜGEN // ADD TO CALENDAR
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